Dear All,
Property developers today are carrying more risk, facing tougher lending conditions, and seeing costs push profitability down to single-digit percentages. To add to this already overwhelming challenge, the market is shifting.
Expectations are rising.
Buyers, financiers, and government partners increasingly expect developers to contribute to real solutions — not just product.
And if that’s not enough, deposits remain the biggest barrier for buyers.
AffordAssist changes this equation.
The AffordAssist Interest-Free Deferred Deposit Solution enables developers to increase sales, lift margins, protect prices, and build stronger relationships with buyers, lenders, and financiers — all without discounting.
This is how developers can break the Sameness Equation and create a genuine commercial advantage.
- Lower Costs
a) Lower Development Funders’ Interest Holding Cost
Rethink the buyer: they are not just a purchaser; they are funding your exit.
A timely sale can make a significant difference to your bottom line.
Pause and consider this: securing funding is critical, and lender terms can be demanding — sometimes a major factor in your bottom-line profits. Viewed in a new light, a buyer who helps facilitate your exit transforms the sale into a cooperative exchange. Social impact is also good business.
b) Lower Selling Costs Without Lowering Sale Prices
Developers often pay 2–5% (in some extreme cases 10%) in real estate selling fees.
c) Reduce Marketing Costs
Marketing budgets can be significant. AffordAssist strengthens the value proposition for buyers by solving the deposit gap — one of the biggest barriers to buying today.
When a project incorporates AffordAssist:
• The buyer pool expands.
• Sales activity and settlement rates increase.
• The need for heavy discounting or incentives declines.
• The project stands out without relying on expensive marketing campaigns.
• Buyer urgency increases because the offering is unique and meaningful.
• Leads convert at the listed price.
Reducing selling and marketing costs allows developers to renegotiate or secure leaner fees with their agents and selling networks — fees can be near 1% with AffordAssist — because the sales process becomes easier, faster, and more predictable.
Lower overall fees = improved net margin on every sale.
- Increase Settlement Certainty and Protect the Bottom Line
Valuation variance can pose a threat to bottom-line profits — through forced price reductions, erratic sales prices, and failed settlements — especially:
• in softening markets
• when buyers struggle to bridge valuation gaps
• when lenders tighten assessment criteria
• when comparable sales fluctuate quickly
With AffordAssist, all settlements become possible – by providing a structured way to manage valuation variances without reducing the contract price.
- Break the Sameness Equation — Protect Prices & Boost Margins
The AffordAssist Interest-Free Deferred Deposit Solution — a smarter alternative to cash deposits — makes commercial sense:
• protect prices
• reduce costs
• increase settlement certainty
• lift profit margins
• capitalise on providing flexible deposit pathways to enable more sales
Applicable on all residential properties, established and brand new — deferred payments may start from exchange (off-the-plan) and continue past settlement.
The deferred amount and term are flexible:
• typically 1% to 25% of the purchase price
• terms 1 to 10+ years
• always interest-free
Importantly, AffordAssist’s governance emphasises longevity – capacity to settle and to complete the Deferred Deposits Agreement (DDA) or exit safely:
It’s not just about helping clients buy a property — it’s about helping them keep it, build equity, create generational wealth, and, if needed, exit safely while remaining positioned to buy again in the future.
In an environment where every cost matters, this solution delivers brand value that money cannot easily buy.
And unlike traditional Corporate Social Responsibility (CSR) initiatives, it directly aligns with commercial outcomes.
Profitability With Social Impact — The Future of Property Development
Exceed expectations: Your investors, lenders, and stakeholders are seeking higher profits.
The next generation doesn’t need more commentary about the housing crisis — they need practical solutions.
Developers who integrate AffordAssist can strengthen their bottom line, enhance their brand, and capitalise on providing a more accessible pathway to home ownership.
Regards
AA
B2B – AffordAssist facilitates and oversees the governance process. Are you a mortgage broker, lender, developer, real estate agent, affordable housing advocate, or housing minister? We welcome your collaboration. Join us in our mission to expand access to home ownership. Together, we can make a lasting impact.
#PropertyDevelopment #HousingAffordability #SocialImpact #NextGenerationBuyers