Anthony Aoun

Anthony Aoun is the Founder of AffordAssist. He is a Real Estate Innovator and holds an outstanding understanding of the real estate industry and home loans.

When Housing Affordability Becomes a Social Enterprise Outcome

Dear All, Housing affordability is often framed as a policy challenge or a market problem.Despite well-meaning initiatives, homeownership is becoming increasingly difficult — and for many, almost impossible. Over the past decades, at its core, it has become something more: a systemic community issue. When more Australians can access stable housing earlier, the benefits extend […]

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AffordAssist: The Flexible Deposit-Structuring Solution Unlocking Housing Affordability

Dear All, For decades, the lending industry has accepted one rigid rule:buyers must have the entire deposit upfront before they can secure a loan — across varying LVR options. Each loan therefore carries its own set of rules and risk protections designed to keep the lender’s product safe. This rule exists for good commercial reasons.

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Sales Aid for Mortgage Brokers

Dear All, We’ve prepared a Sales Aid for your review — ready for your social posts and email campaigns.   Open Doors to Home Ownership with AffordAssist Help your clients achieve home ownership sooner with smarter, flexible deposit solutions. Pairing a home loan with AffordAssist lets your clients enter the property market faster — reducing

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Buyers Agents Hold the Power

Dear All, In every property listing (including off-market), one truth remains:A seller in the market is, to some degree, a seller who needs to sell. The reasons vary — upgrading, downsizing, relocating, financial timing, or simply the desire to move on. But once a seller lists, the clock starts ticking. And this reality places buyers

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Property Developers - AffordAssist

Property Developers Can Improve Profitability — And Attract the Next Generation of Buyers

Dear All, Property developers today are carrying more risk, facing tougher lending conditions, and seeing costs push profitability down to single-digit percentages. To add to this already overwhelming challenge, the market is shifting. Expectations are rising.Buyers, financiers, and government partners increasingly expect developers to contribute to real solutions — not just product.And if that’s not

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Lender Dilemma — No: Attain It All — Lower LVR, Reduce Risk, and Grow Your Loan Book

Dear All, Every lender wants the same thing: a strong, resilient loan book with reduced risk and high-performing loans. Yet, in the pursuit of growth, lenders often face a paradox: balancing risk management with the desire to approve more applicants. Attain It All — AffordAssist: A smarter approach to structuring home loans and managing risk.

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At the Core: AffordAssist is a Smarter Equity Solution — Recycling Equity for the Next Generation

Dear All, For thousands of Australians, the biggest barrier to home ownership isn’t income—it’s the deposit gap. Traditional solutions—the “sameness equation”—including government cash interventions, shared-equity schemes, guarantor loans, high-LVR mortgages, or SMSF, often come with hidden costs: interest, reduced ownership control, family risk, or lower realised equity. Enter AffordAssist. Our interest-free deferred deposit solution breaks

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